Journal
Essential Reading
How to choose a chain, how to look after it, and what the materials mean.
Guides
PLACEHOLDER — these four are the articles worth writing first. Each earns organic search traffic for terms your customers already type.
- Chain length, explained — 50cm sits high on the neck, 55cm at the collarbone, 60cm just below.
- PVD versus plating — why the finish on a £12 chain fails in weeks.
- Why cheap jewellery turns skin green — it’s the brass, not the gold.
- Layering without it looking busy — spacing, widths and when to stop.